WC
Photograph: Misha Janette
Once a tenant of the 109 shopping mall, this wildly popular brand has now set up at the entrance to Center-Gai, the narrow shopping street where local kids gather at all hours. Poised to become a new landmark, it's easily identified by the giant animatronic bear on a swing in the second floor window that tourists and fans of WC designer (and model, and TV presenter, and actress) Chinatsu Wakatsuki giddily photograph from the street. The clothes are at the forefront of Shibuya fashion, taking cues from the park sandpit, the urban divebar and grandma's wardrobe, and reworking them into a cutesy package for teenagers. • 22-4 Udogawa Shibuya-ku, +81 3 5728 3752, wakatsuki-chinatsu-wc.jp. Open daily 11am-10pm
